Acquisition routine

Channel prioritiesLink

Start with legitimate existing client and professional relationships, then permissioned introductions and complementary referral partners. Test selected manual outreach with a verified reason to speak. Use a truthful founder profile, a small proof library and the website to support conversations. Defer advertising, broad directories and recurring tools until a real bottleneck and viable economics are evident.

Initially balance agency and business research and conversations. Choose one manageable geographic group per test. Progress opportunities based on fit, not a forced numerical split.

Proposed weekly budgetLink

Allow about six hours: three for research and first approaches; one for follow-up and relationships; one for discovery calls and notes; half an hour for simple scoping; half an hour for pipeline review. This broadly fits 25 commercial hours monthly. Complex proposals displace activity or require paid discovery.

Start at most six new account conversations weekly, approximately three per audience where fit permits. Warm reconnections count in the same ceiling. Reduce new approaches when live work needs time.

Research standardLink

Record account, audience, official site, geography, person and role, contact source and date, truthful problem signal, uncertainty, fit score, evidence match, contact eligibility, stage, next action, owner and stop status. Verify WordPress relevance where possible; a technology hint or old copyright date does not diagnose a fault.

Use controlled access, minimal personal information and a retention review. No purchased bulk lists, intrusive checks, private client material or automated network activity. Check current market, channel and recipient requirements before execution.

Follow-up and stop rulesLink

Trial one useful follow-up after five to seven working days, then a closure after another seven to ten. Stop unless the person replies or a materially new appropriate reason arises. Stay in the same thread where sensible; do not stack channels to force attention.

Honor declines and stop requests. Pause affected activity on bounces, complaints, delivery problems or uncertain eligibility. Ask before scheduling a later “not now” follow-up.

Proposed incremental cash cap: INR 5,000 for the first 90-day test, excluding website implementation and existing subscriptions. This is a ceiling for approval, not required spending.