Relaunch roadmap
Sequence decisions, launch work and learning without overcommitting.
Before executionLink
Vimal confirms the descriptor, audience profiles, service capability, exclusions, geographic group, working hours and agency arrangements. Replace assumed founder availability, compensation, overhead, liabilities and cash with actual figures. Confirm selling currencies, specialist quotes, invoicing particulars and agreement review.
Prepare the proof register, offer scopes, contact handling, simple prospect records and delivery checklists. The proposed wiki structure and integrated sequencing are new organizational recommendations; the strategic inputs remain the four source documents.
Weeks 1 and 2Link
Prepare proof and market/contact checks. Test the reply route and reconnect appropriately with known people. Allow up to 12 first approaches total, roughly balanced between audiences and within six hours per week. A perfect public website is not a dependency for a suitable warm conversation.
Schedule the website’s 40-hour proposed release effort against actual non-client capacity. Before unfamiliar outreach, have a truthful service explanation, functioning reply route and relevant evidence or a labeled demonstration.
Weeks 3 to 6Link
Test account groups and message angles. Allow up to 24 new approaches, about 12 per audience. Progress real opportunities; reduce approaches when discovery and proposals need more time. At day 30, inspect fit, reach, clarity and delivery problems before increasing activity.
Weeks 7 to 10Link
Allow up to 24 new approaches. Continue a useful approach and change one weak variable. Record objections, paid steps and actual acquisition effort. At day 60, assess proposal effort, buyer expectations, delivery fit and capacity. A small sample may justify another test rather than abandonment.
Weeks 11 to 13Link
Allow up to 12 approaches in weeks 11–12, prioritizing paid decisions over list size. Week 13 has no planned quota. The maximum is 72 unique first approaches across weeks 1–12; follow-ups are additional activities within the same time allowance. Day 90 falls within week 13.
At day 90, choose continue, adjust or stop by audience and channel. One or two suitable paid starts are useful evidence, not a forecast. Review actual contribution and delivery burden, and revise the next cycle.
Release and adoption gatesLink
Public launch requires Website launch and care’s checks and Vimal’s release decision. Commercial adoption requires actual-effort review across paid engagements. No price, service, outreach sequence or tool purchase becomes approved merely by appearing in this roadmap. Record decisions, owners and dates in Decisions and evidence.
Page reference
Owner: Vimal · Updated 2026-11-11
Source sections: P 11–12; C 11–12; W 11–12; L 9, 12
Review: weekly during relaunch and at the 90-day review.
Source keys: P — Business Positioning; C — Commercial Model; W — Website Strategy; L — Lead Generation Strategy. Numbers refer to source sections.